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January 16, 2003
Residents encouraged to participate in Clean Air program
A public awareness campaign encouraging residents to join an energy
conservation program is being launched this week by Toronto Public Health and
supporting partners. Advertisements are now running in subways, buses and
streetcars promoting 20/20 - The Way to Clean Air, a program to reduce home
energy use and vehicle use by 20 per cent.

"20/20 is a timely program to assist residents in taking action to become part
of the climate change solution," said Monica Campbell, Manager of Health
Promotion and Environmental Protection at Toronto Public Health. "It is an
effective way to reduce smog and help meet the federal government's commitment
to the Kyoto Protocol."

Program participants are given a planner with energy-saving options and
targets, such as using more energy-efficient appliances, weather-proofing, and
repairing leaky faucets. The planner also offers information on home
inspections that will assess energy efficiency and suggest strategies to reduce
gas and electricity bills, saving both energy and costs.

"A home energy audit shows just how much energy and money slips under the door
or out through cracks and poorly insulated attics and inefficient furnaces,"
said Keir Brownstone, Director of Green$aver, a 20/20 partner that conducts the
audits. Toronto participants who improve household energy efficiency are
eligible for rewards of up to $4,000 from two of the program's sponsors, the
Toronto Atmospheric Fund and Enbridge Gas Distribution.

The advertising campaign features a pig snout on an electrical outlet with the
message "Need to Cut Back?" and reminds consumers of how much energy their
homes use. On average, every Canadian emits five tonnes of greenhouse gases
each year by driving vehicles, heating and cooling homes, washing and drying
clothes and using other appliances.

"This program makes energy reduction simple. I encourage residents to take the
20/20 challenge and together we will all make a difference," said Councillor
Joe Mihevc, Chair of the Board of Health.

The 20/20 campaign is co-ordinated by Toronto Public Health in partnership with
other municipal health units in the Greater Toronto Area.

A Backgrounder to this release, and further information on 20/20 is available
at or by phone, 416-392-2020, or toll free,

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