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January 22, 2003
Summit starts development of Toronto's Tourism Action Plan
More than 120 people from Toronto's tourism industry and government
representatives joined together today at an unprecedented collaborative tourism
summit to develop a Tourism Action Plan for the city.

"Today's summit is an important step forward for Toronto's tourism industry,"
said Ralph Strachan, Chair and acting President, Tourism Toronto. "Industry
members are committed and we are here to be a part of Toronto's renewal as a
major tourism destination."

In mid-2002, the City of Toronto formed the Tourism division to consolidate and
spearhead the City's support for the tourism sector. In October 2002, City
Council approved the creation of a Tourism Sector Advisory Committee. This
private and public sector committee is charged with examining issues, setting
priorities and identifying solutions for Toronto's tourism industry.

The summit was an opportunity for committee members to meet with key tourism
industry leaders to share ideas and examine ways to revitalize and strengthen
the sector. The results of the summit will shape the Tourism Action Plan for
Toronto's tourism sector for the five-year period between 2003 and 2008.

"The tourism sector is one of the key contributors to the health and diversity
of the city's economy," said Councillor Minnan-Wong, Chair, Economic
Development and Parks Committee. "The work we are doing today and the work we
have ahead of us will ensure that our city's tourism industry reaches its
fullest potential."

The Tourism Action Plan will be presented to the Economic Development and Parks
Committee on March 31.

Media Contact
Winnie Li,
Economic Development, Culture and Tourism,



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