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May 30, 2003
Yonge-Dundas Square celebrates its official launch
Economic Development -- Yonge-Dundas Square celebrated its official launch
today, lighting up the heart of the city as thousands of people joined in the
festivities to set the stage for action and animation at Toronto's newest

"Today's spectacular kick-off is just the beginning," said Councillor Kyle Rae
(Ward 27 Centre-Rosedale). "We have created a dynamic space in the heart of
downtown Toronto, the ideal destination to showcase our city, its talent,
creativity and innovation. We are committed to making it great."

Yonge-Dundas Square is a multi-faceted one-acre space with a multi-purpose
design. The Square is designated as a public open space where visitors are
welcome to rest and relax and take in its character and charm. It's also
equipped to host community festivals and commercial events, celebrating the
rich culture and diversity of Toronto. There's something for everyone on the

Located at the intersection of Yonge and Dundas Streets, Toronto's most visible
event venue can accommodate special events, promotions, commercial film shoots
and receptions of various sizes and configurations. Available for permit 24
hours a day, seven days a week, the Square can draw audiences into diverse and
creative environments.

Yonge-Dundas Square's first summer of programming will see many events
appealing to a variety of audiences: North by Northeast, Canada's biggest and
most important new music festival, hosts a free concert to launch the festival.
Some of the city's most celebrated and renowned events - Celebrate Toronto
Street Festival and Caribana - take centre stage. Tennis Canada gives its fans
the opportunity to watch live matches between some of the best men and women
tennis players in the world. For more event information, visit the Square's
newly launched Web site at

When not booked by corporations and not-for-profit organizations for events,
the Square becomes an urban plaza to be enjoyed by residents and tourists
alike. Visitors can take a seat at Toronto's most central patio, outfitted with
café style seating, while buskers entertain throughout the summer amid a
spectacle of water and lights as the 20 fountains come alive.

"Yonge-Dundas Square will infuse downtown Yonge with new life and energy," said
Ron Soskolne, Chair, Board of Management for Yonge-Dundas Square. "Exciting
changes are already underway. Downtown Yonge is undergoing a major
transformation that signals Toronto's new-found confidence."

The official opening of the Square celebrates the revitalization of Yonge
Street. It is the centerpiece of the Yonge Dundas Redevelopment Project that
began in 1996. Yonge-Dundas Square is part of the vision of the City of Toronto
and its partners to redefine urban space and transform the heart of the city
into a vibrant, safe and livable downtown.

"Yonge-Dundas Square is a unique partnership and a wonderful example of how the
business community and the City of Toronto are working together to enhance the
economic vitality of Toronto," said Brenda Librecz, Executive Director, Toronto
Economic Development. "The Square will become an anchor for downtown business
development and a great new attraction for tourists and residents."

"Yonge-Dundas Square is for everyone!" added Councillor Rae. "I invite the
people of Toronto to take advantage of the space. Relax and take in the sights
and sounds of downtown Toronto. It's the every day life that truly sets the
scene and animates the Square."

For information about Yonge-Dundas Square, check:

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