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July 11, 2003
Photo Op Bring Back the Don clean-up event at E.T. Seton Park
Tomorrow, the Task Force to Bring Back the Don will join forces with The Beer
Store to clean up litter in and around E. T. Seton Park.

Date: Saturday, July 12
Place: E.T. Seton Park (near Overlea Boulevard and Don Mills Road)
Take the park access road from Thorncliffe Park Road (east), south of Overlea
Boulevard into the valley to the parking lot.
Time: 10 a.m. to noon

The neighbourhood around E.T. Seton Park is densely populated, so the wind
often blows litter into the forested ravine and park below. Littering and
illegal dumping is detrimental to the health and image of our city. These
activities can also have a negative impact on wildlife and wildlife habitat.

During the event, volunteers will collect litter from the forested area and
park to help "bring back a clean, green and accessible" Don River watershed.
The Beer Store is supporting the clean-up event by generously providing the use
of a truck to transfer the garbage for disposal.

The Task Force to Bring Back the Don is a City-sponsored volunteer citizens'
group that has been working to improve wildlife habitat in the Lower Don
watershed since 1989.

The Beer Store, an environmental leader in the practice of "extended producer
responsibility," takes back all packaging material it sells. Recovering 98 per
cent of all beer packaging, The Beer Store has diverted 78.5 billion bottles
from landfill sites since 1927 - enough to circle the earth 35 times.

Media contact:
Keri McMahon,
Task Force to Bring Back the Don,



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