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August 26, 1998
Cycling Ambassadors host safety event at Canadian National Exhibition to discourage motorists from opening vehicle doors into traffic
  
The City's Cycling Ambassadors will host a road safety demonstration to
encourage safe road use by motorists and cyclists on Friday, August 28 from11
a.m. to 2 p.m. at the "Bike Bonanza" section of the C.N.E.

The event, part of the "Watch for Bikes" campaign, will effectively show
members of the public and media what happens when motorists open vehicle doors
into traffic without looking in their mirrors to check for cyclists.

Using a parked car and a dummy, the Ambassadors will show that opening a
vehicle door without looking may force a passing cyclist to collide with the
door or to swerve into oncoming traffic to avoid the door. This can result in
severe personal injury or even death for the cyclist.

This year, the Cycling Ambassadors are working with the Canadian Automobile
Association (CAA) in the "Watch for Bikes" campaign to improve road safety for
motorists and cyclists. The CAA has printed decals for motorists to attach to
the bottom of their vehicle's exterior mirror to remind drivers to check for
oncoming traffic, including cyclists, before they open their doors. The
Ambassadors have 5,000 decals to raise funds for their ongoing road safety
programs. Members of the public can purchase the decals for $2.00 by calling
the City's CAN-BIKE hotline at (416) 392-1311.

The Ambassadors' "Bike Bonanza" is just west of the Bandshell in Exhibition
Place, near the intersection of Dufferin Street and British Columbia Road.
"Bike Bonanza" is open to the public every day during the C.N.E. from 10 a.m.
to 5:30 p.m.

On-site contact:
Craig Barnes
Cycling Ambassador
(416) 458-4226

The Cycling Ambassadors thank their 1998 sponsors: City of Toronto, Ontario
Neurotrauma Foundation, Human Resources Development Canada, On-Site, Canadian
Automobile Association, Insurance Bureau of Canada, Rack Attack, Mountain
Equipment Co-op, 3M Scotchlite, Province of Ontario, Toronto Police and Bell
Mobility.


Media Contact
Barbara Wentworth
Bicycle Safety and Education Co-ordinator
(416) 392-1142

Sean Wheldrake
Cycling Ambassador
(416) 392-1560, x 85829

 

 

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