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June 11, 1998
Blue ribbon for seniors launched at the Nissan Toronto Challenge
TORONTO - Toronto Community and Neighbourhood Services Chair Gordon Chong will
proclaim the blue ribbon the official symbol of older persons at the Nissan
Toronto Challenge on Sunday, June 14, 1998.

The Nissan Toronto Challenge is the foremost fundraiser for seniors in Toronto.
The event includes 10k and 5k runs, a 5k walk and a 1k leisure walk.
Traditionally, everyone who finishes gets a medal. But this year, to launch the
ribbon campaign, finishers will be awarded blue ribbons.

The United Nations Proclamation on Aging declared that 1999 will be celebrated
as the International Year of Older Persons (IYOP) "in recognition of humanity's
demographic coming of age."

Nissan Toronto Challenge organizers are hoping that the blue ribbon will become
readily identifiable as the official symbol of older people. They are asking
people to wear their ribbons through 1999 to show support of seniors' issues.

Race Date: June 14, 1998
Time: 9:00 a.m. sharp (First place finisher will cross the line at about 9:12
Location: Metro Hall, 55 John Street
For more information, visit the Nissan Toronto Challenge

Media Contact
Jane Scarffe
(416) 397-5286 or (416) 466-0571 on event day



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