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July 13, 1998
Mayor Mel is Out for Blood on Bay St.
  
On Wednesday July 22, Bay Street will be rolling up its sleeves - not in the
boardroom - but as part of Mayor Mel Lastman's "Out for Blood" donor campaign.

In response to dire blood shortages in the city, the Mayor will kick-off the
largest municipal blood drive ever held. A 'mega clinic' featuring live
musical entertainment will be set up along Bay Street, appealing directly to
Toronto's financial community.

The kick-off event will set the stage for a three-month campaign to regain
desperately needed blood supplies.

In recent news, William Marcott was to receive a long-awaited organ transplant,
but his surgery was delayed due to a lack of blood supplies.

"A tragedy like this can never happen again," says Mayor Lastman. "These are
lives we are talking about - lives that can be saved with something as common
as blood."

Mayor Lastman is urging residents to not only donate blood during the upcoming
campaign but to continue giving in the future.

"Donating blood is not just a one time thing, it is something that requires a
lifetime commitment."

Corporate partners from the financial, legal and accounting communities have
been supportive, with Royal Bank the first to jump on board.

Canadian Red Cross is appealing to all those between the ages of 17 and 60 and
in good health to attend either the kick-off event or one of the upcoming
clinic dates being held throughout the new city.

For more information about donating blood, call the Canadian Red Cross at
(416) 974-9900.


Media Contact
Perri Bender
Toronto Special Events
(416) 395-7326

 

 

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