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November 20, 1998
Toronto tops for Canadian design and fashion
New York - Mayor Lastman talks expansion with New York fashion industry.

The low Canadian dollar, free trade and and the outstanding quality of
Toronto-made apparel, all combine to make it a perfect time for expansion,
Mayor Mel Lastman told members of the New York fashion industry today.

"Toronto is Canada's fashion capital," the Mayor told designers, buyers and
fashion writers at meetings with Vogue Magazine and the Saks Fifth Avenue chain
of designer stores. "Our city can offer you a talent pool of top designers who
have both commercial and high-end appeal."

The mayor cited economics as main reasons why New York's huge fashion industry
should expand to Toronto and buy Canadian design. "Free trade has meant the
virtual elimination of tariffs on Toronto clothes and our low dollar means an
automatic 50 per cent discount. That's the best sale in the world!"

In addition, the mayor described the hot interest in fashion and design in
Toronto, which is home to two of the top-rated TV fashion shows in the world,
four magazines catering strictly to fashion and internationally-known models
and designers.

"We have 18,000 people working in the production of clothes and another 9,000
working in designing clothes," said the mayor. "This is a $5 billion Toronto
industry for clothes and designs that are recognized everywhere for quality and
reliability. It's time for new partnerships."

The Mayor is in New York for a three-day trade and promotion tour.

Media Contact
Jim Warren
Mayor's Office
(416) 395-6482



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