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October 7, 1998
Mayor Mel takes Toronto to Hollywood
Mayor Mel Lastman today told top members of the California business and film
community that Toronto offers the best opportunity for company expansion and
investment in North America.

"We now have a leaner, more efficient administration, less red tape and some
new attitudes and excitement," Lastman told the Beverly Hills Chamber of
Commerce, movie executives and site locators. "Toronto is open for business
and I want yours."

Citing the low Canadian dollar, a skilled labor force of 1.2 million,
outstanding quality of life and the cultural diversity of a world-class City,
the mayor said Toronto is the heart of the Canadian economy and one of the
world's best places to do business.

"We have created a new business environment in Toronto and we want to give
business a break," Lastman told the California executives. "Not only are we
freezing taxes but we are cutting taxes for our businesses by $400 million
dollars over eight years. Name me another city anywhere in the world that's
doing that."

The mayor is being accompanied on his trade tour by Councillors Brian Ashton
and Mario Silva plus Chief Administrative Officer Mike Garrett. The film
industry generates $700 million annually in Toronto and employs 28,000 people.

"Toronto is where it's all happening. Toronto is the engine that's driving
Canada," said Lastman. "We are a city of the world and that gives us a
world-wide market," Lastman told the audience. "We are also the third-largest
entertainment centre in the world. Now is the time to expand your film-making
to Toronto. Our animation studios are world-famous."

Lastman told the audience that he's here in LA to encourage people to expand in
Toronto and not on a Toronto "raiding party" on LA corporations.

Media Contact
Jim Warren
Office of the Mayor
(416) 395-6482



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