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October 24, 2007
FIFA U-20 World Cup Canada 2007 generates strong economic impact on Toronto
  
This summer’s FIFA U-20 World Cup Canada kicked up nearly $50 million into Toronto’s economy. An economic impact assessment of the tournament released today by the Canadian Sport Tourism Alliance and the Canadian Soccer Association showed that in Toronto, $46.47 million of GDP was generated. Nationally the number was $114 million throughout the four host provinces.

“I always knew Toronto would embrace this tournament given how widely the game is played in so many of our communities,” said Mayor David Miller. “But this proves that the game is not only popular but beneficial to our businesses as well. The FIFA U20 World Cup Canada clearly demonstrates the economic value of international events to the ongoing prosperity of Toronto, Ontario and Canada.”

The tournament was conducted from June 30 to July 22 in six Canadian cities - Burnaby, BC; Edmonton, AB; Montreal, QC; Ottawa, ON; Toronto, ON; and Victoria, BC. The FIFA U-20 World Cup Canada 2007 set a tournament record by attracting 1,192,168 spectators to the 52 matches. Games in Toronto were sold out for the duration of the tournament.

The Toronto portion of the study concluded $30 million in wages and salaries and approximately 606 jobs were generated in addition to millions in federal and provincial taxes. The event also left a legacy to the city by being a catalyst for the construction of the National Soccer Stadium at Exhibition Place (BMO Field).

“I’m proud of the success of this tournament and look forward to soccer continuing to be one of the most popular and economically viable sports in our city,” Mayor Miller added.

The tournament was broadcast to more than 200 countries and territories around the world. In Canada alone, the Canadian Broadcasting Corporation provided more than 110 broadcasts and 220 hours (live or tape delayed). Every game was also broadcast live via the internet on both http://CBC.ca and http://FIFA.com.

The City of Toronto conducted the study in partnership with Canadian Heritage (Sport Canada), Canadian Sport Tourism Alliance (CSTA), Canadian Soccer Association, and other host municipalities. To conduct the assessment, the CSTA used STEAM PRO (Sport Tourism Economic Assessment Model - Professional version), which measures the economic benefits of a sport event on a community. A dozen trained volunteers were utilized in Toronto over the course of the tournament to conduct on-site surveys. A copy of the full report is available on the CSTA website at http://www.canadiansporttourism.com.

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
John Tracogna, Director, Toronto International, Economic Development, Culture and Tourism Division, 416-397-5401, jtracogn@toronto.ca


 

 

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