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September 28, 2007
Media Advisory: Toronto Breastfeeding Challenge: calling all breastfeeding moms
Toronto Public Health invites mothers and children to help Toronto win the third annual Breastfeeding Challenge. On September 29, mothers and children at sites across Canada and the United States will compete to set the record for the most children breastfeeding at one time. Toronto came in second place in Ontario last year with 101 moms and 104 hungry babies and toddlers. This initiative supports the Board of Health’s decision to promote breastfeeding in Toronto.

Date: Saturday, September 29
Time: 10:30 a.m. to 12:30 p.m. (registration from 9:30 a.m. to 10:15 a.m.)
Location: North York Civic Centre, 5100 Yonge St., Council Chamber

This event, which includes the challenge, information sessions, light lunch and door prizes, is organized by Toronto Public Health and the Chinese/Vietnamese Breastfeeding Network. Pre-registration is not required.

The challenge is part of this year’s World Breastfeeding Week. This year’s theme, Breastfeeding first! promotes the idea that the initiation of breastfeeding within the first hour after birth is the first and most vital step towards reducing infant and under-five mortality.

To find out more about Toronto’s Breastfeeding Challenge, call Toronto Public Health at 416-338-7600 or visit

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact:
Susan Sperling, Media Relations, Toronto Public Health, 416-338-7974



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