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August 31, 2007
Media Advisory Strategic Plan for Toronto’s Screen-based Industry
The City of Toronto’s Economic Development, Culture and Tourism Division and the Toronto Film Board will present the Strategic Plan for Toronto's Screen-based Industry to City Council’s Executive Committee on Tuesday. The presentation will include an assessment of the state of the industry along with recommendations for ensuring sustainability and growth.

Date: Tuesday, September 4
Time: 10 a.m.
Location: City Hall, Committee Room 1
100 Queen Street W., 2nd floor

The local screen-based industry is in crisis and quick action is imperative. Since 2000, Toronto-based productions, including commercials, have declined in value by almost fifty per cent. The sector directly employs 27,000 people locally - representing 30% of all who are working nationally. Tens of thousands of other jobs and the City’s international profile are linked to the industry. If Toronto fails, the viability of the industry across the country will suffer.

The strategy notes that Toronto is the most well-articulated location for screen-base production and as such is perfectly positioned to become the world’s English-language centre in the digital age. The plan has 18 recommendations to improve Toronto’s competitive advantage and market share.

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years Toronto has won more than 50 awards for quality and innovation in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contact: Peter Finestone, Acting Film Commissioner, 416-392-3376



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