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November 8, 2007
City, Fairmont Hotels and Resorts partner to revitalize University Avenue Triangle
Today, Fairmont Hotels & Resorts became the City of Toronto’s newest partner in cleaning and beautifying the city by working together to revitalize the Triangle bordered by Front St. and two branches of University Ave.

Mayor David Miller; Councillor Adam Vaughan (Ward 20 Trinity-Spadina); Brian Richardson, Vice President of Brand Marketing and Communications at Fairmont Hotels & Resorts; and Heather McCrory, Regional Vice President and General Manager of The Fairmont Royal York officially launched this new project at a groundbreaking ceremony this afternoon at the overlooked public space.

This transformation is part of the City’s Neighbourhood Beautification Program, which enhances small and prominent locations with community support. With its corporate headquarters located in the downtown core and The Fairmont Royal York close by, the redesigned Triangle will reflect Fairmont’s Canadian roots and its strong connection to Toronto’s railway heritage. In celebration of Fairmont’s 100th anniversary in 2007, the project also underscores Fairmont’s progressive environmental commitments while providing an oasis for local workers and visitors.

“I am delighted that Fairmont came forward to work with us to revitalize this gateway into our city. By taking this step to create this small urban oasis, Fairmont has assumed a leadership role in the beautification of Toronto,” said Mayor David Miller. “The redesign of this Triangle is particularly meaningful to all of us. Given its location close to Toronto’s transportation hub Union Station, The Fairmont Royal York once stood as the tallest building of our city, and of the entire Commonwealth, welcoming visitors by rail and boat. It is fitting, then, that this redesigned gateway will also showcase Toronto’s historic links with the railway.”

“Fairmont has always strived to make a positive impact in the communities in which we operate,” said Brian Richardson, Fairmont’s Vice President, Brand Marketing and Communications. “For decades, our innovative community outreach programs and commitment to operating in a socially and environmentally sustainable fashion have helped us forge a special bond with the local populace. We’re excited to be partnering with the City on such a worthwhile endeavour and look forward to providing citizens and visitors alike with a space that captures the beauty and exuberance of Toronto.”

The project, to be completed in spring 2008, is being designed by the MBTW Group. Over the winter, Fairmont will also work with the City to engage Toronto schoolchildren in naming the new space.

For information about the City’s Neighbourhood Beautification Program, which engages communities to clean and beautify overlooked spaces, visit

Toronto is Canada’s largest city and sixth largest government, and home to a diverse population of about 2.6 million people. It is the economic engine of Canada and one of the greenest and most creative cities in North America. In the past three years, Toronto has won more than 70 awards for quality, innovation and efficiency in delivering public services. Toronto’s government is dedicated to prosperity, opportunity and liveability for all its residents.

Media contacts:

Elyse Parker, Project Manager, Clean and Beautiful City Secretariat, 416-338-2432,
Mike Taylor, Public Relations Manager, Fairmont Hotels and Resorts, 416-874-2457,



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