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November 6, 2001
City celebrates the program that grows - Tree Advocacy
Parks and Recreation - Toronto's Tree Advocacy Program, the program that grows,
keeps growing bigger.

Mayor Mel Lastman and Toronto's Tree Advocate Councillor Joe Pantalone honoured
the program's 2001 sponsors during Council's meeting today. Each of the
sponsors received a recognition scroll, a white pine sapling for planting in
their homes, and a brass leaf for mounting on the Tree Hall of Fame in the City
Hall rotunda.

"Unless we aggressively replace trees as older ones die, Toronto's green canopy
will progressively decline," said Pantalone. "The Tree Advocacy Program is an
active campaign to continuously replenish, and also increase, the number of
trees in Toronto. The program has City staff, volunteers and corporate sponsors
working together to achieve this goal."

In 2000, when the program was launched, the City worked together with corporate
sponsors, community groups and individuals to plant trees at 28 sites across
Toronto. In 2001, the program grew to include 46 sites, with support by six
corporate sponsors, 35 volunteer planting groups, over 3,000 individuals, as
well as numerous public, private and separate schools. The number of
tree-planting sites increased to an astounding 46 in 2001. With the success of
the previous two years, the City intends to actively expand the program in 2002.

This year's honoured sponsors included the Sakura Program, Toronto Parking
Authority, Sun Life Assurance Company of Canada, Toronto Hydro, the Globe &
Mail and the Toronto Tree Planting Volunteers. Sponsors from 2000 included the
Toronto Construction Association, PCL Constructors Canada Incorporated,
Landscape Ontario, Film Liaison Industry Committee, Toronto Hydro, the Globe &
Mail, the Toronto Atmospheric Fund, Ontario Power Generation Corporation,
Rotary Club District 7070, Canada Blooms, Toronto Raptors Team Up Program, and
the King West Residence Corporation.

The City's Tree Advocacy Program is one of several naturalization initiatives
intended to create a greener Toronto. Other successful programs include
residential neighbourhood planting - where the City plants trees,
free-of-charge, on the City-owned portion of your front yard - and LEAF, the
Backyard Tree Planting Project, which offers trees at significantly discounted

Media Contact
Joe Pantalone,
Councillor and Tree Advocate



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