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July 5, 2001
Drive safely -- schools are out
  
Works and Emergency Services --- The City of Toronto's Transportation Services
division is taking the initiative this year to remind motorists to use extra
caution while driving now that school is out. As of this week, drivers on the
F. G. Gardiner Expressway and the Don Valley Parkway (DVP) will see safety
messages on the overhead changeable message signs alerting them to drive safely.

With the end of the school term, an additional 400,000 children are out and
about.

Reportable collision statistics involving motor vehicles and children ages five
through 18 (cyclists and pedestrians) indicate that on average, 170 personal
injuries occur annually in Toronto during the summer months (from June 30 to
September 4).

"Such collisions are preventable," says Dave Kaufman, General Manager of
Toronto Transportation Services. "By reminding motorists to watch for children
and drive safely this summer, we hope to reduce the number of these incidents."

The following two messages will alternate on the overhead changeable message
signs on the DVP (southbound, just north of Bayview/Bloor ramp) and in two
places on the Gardiner (eastbound, by Royal York Road and westbound at Parkside
Drive):

Schools are out
Look about
Drive safely

Watch for children
Drive safely

Safe Kids Canada, a national organization that works to eliminate preventable
injuries in children, reports that medical and developmental research shows
that children under the age of nine lack the cognitive ability to make
important decisions about traffic. Transportation Services joins Safe Kids
Canada in urging parents and motorists to put children's safety first.


Media Contact
Access Toronto
416-338-0338

 

 

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