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April 10, 2001
City of Toronto to host 2001 Canadian New Media Awards
  
Economic Development, Culture and Tourism -- The City of Toronto has been
selected as the host city for the second annual Canadian New Media Awards,
which will take place on May 28, 2001, at the Glenn Gould Theatre.

"It is fantastic that Toronto will host the 2001 Canadian New Media Awards,"
said Mayor Mel Lastman. "The new media industry in Toronto has contributed
substantially to the economic prosperity of our city and to the country as a
whole."

According to an interactive media producers' survey conducted by MultiMediator,
Toronto interactive media services companies represent nearly 60 per cent of
the companies from Ontario. In addition, Toronto companies represent $1.9
billion or 34 per cent of total annual gross revenue for the interactive media
industry in Canada, estimated to total $3.5 billion in 1999.

The new media industry includes businesses that integrate computers with
digitally stored information in a format that may include text, graphics,
sound, animation and still or motion pictures. Products range from Web sites to
CD-ROMs and computer graphics programs.

"New media is one of the fastest growing sectors in Toronto. Thousands of
individuals thrive in this industry and create some of the country's top
interactive CD-ROMs, Web sites and more," said Brenda Librecz, Managing
Director, Economic Development.

Launched in May 2000, the Canadian New Media Awards recognize and celebrate the
accomplishments of Canadian individuals and companies in a total of 12 diverse
categories. The award ceremony is designed to help promote the new media sector
and provide inspiration for those just entering the industry. The awards are
produced by Delvinia and presented in partnership with Heritage Canada,
Telefilm Canada, MultiMediator, the Cultural Human Resources Council,
globeandmail.com and CBC.CA. The Canadian New Media Awards (www.cnma.ca) are being
established as a not-for-profit organization.


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