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January 15, 2001
With the click of a mouse, you can buy a moose!
Toronto, Canada - 141 magnificent moose sculptures from Toronto's phenomenal
Moose in the City exhibition will be on sale at from January
15 to 30 as part of The Great Moose Auction presented by Labatt Blue. Best news
yet? every cent from the sale of these wonderful, whimsical creations will go
to charity.

"The greatest moose event ever starts today!" exclaimed Mayor Mel Lastman, as
he launched the web site this afternoon at Toronto City Hall.

The Moose in the City exhibition generated a number of spectacular spin-off
events including the sensational Moose Jam in Yorkville, the world's first-ever
Running of the Moose down Bay Street and the zany Mayor Mel's Moose Cup at
Woodbine Racetrack. The Great Moose Auction, however, promises to be the most
unforgettable 'moose' event to date, with 75 local Toronto charities in line to
reap the financial benefits from this fantastic fundraising initiative.

Millions of people from across Canada and around the world fell in love with
Toronto's metropolitan moose during the summer of 2000, when 326 of these
beautiful works of art filled the city's streets. Their fame continued to
spread as a delegation of moose 'diplomats' traveled the world from Chicago's
Navy Pier to the Olympic Games in Sydney and hundreds of moose stories ran
nationally and internationally from Vancouver to St. John's and London to

The online auction at now offers
moose-admirers world-wide the perfect opportunity to buy a moose of their own!

"Toronto's moose are a coveted commodity!" commented George Cohon, Chairman
for both Moose in the City and the Marilyn Lastman Arts Ball, "People from
across the country and around the world have been calling for auction details!"

This overwhelming affection for Toronto's moose has been amply demonstrated by
the generous final bids a number of moose sculptures garnered at various local
fundraising events to date. The Moose in the City exhibition has already raised
more than $350,000 for charity. All indicators point to some exciting bidding
wars over the next two weeks!

To bid on a moose, individuals must go to Potential bidders
must first register, with no obligation to buy. The moose are listed in
alphabetical order by name. All listings include a full-colour photograph, a
brief written description of the moose sculpture and the charity that will
benefit from its sale. Individuals can place as many bids as desired until the
sale closes on Tuesday, January 30. Bidders will be advised by e-mail if they
have been outbid. Successful bidders will be notified by e-mail and should
contact regarding payment and shipping. The successful bidder
is responsible for shipping charges.

As depicted on each Moose "ad" on the web site, the successful
bidder is responsible for shipping, insurance, administrative, taxation and
(optional) VISA or Mastercard transaction charges. is driven by edeal's leading-edge, auction/e-commerce technology
and the promotional power of Canoe is Canada's largest online news
and information site with 5.4 million visitors per month looking at over
600,000 pages of information. The edeal Commerce Network ( is a
Canadian owned and managed World leader in the creation and management of over
1000 branded "networked" auction and e-commerce sites.

In addition to the 141 moose for sale online at, 31 moose
sculptures will be auctioned live at The Marilyn Lastman Arts Ball on January
29th. For more information on both the online and live components of The Great
Moose Auction call the City of Toronto's Moose Auction Hotline at 416-338-2576.

Media Contact
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