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September 10, 2001
City of Toronto announces its goal for United Way campaign
The City of Toronto's United Way committee today announced a target of $900,000
for its 2001 City employee campaign on behalf of the United Way of Greater
Toronto. Toronto City Councillor Jane Pitfield, representing City Council, made
the announcement at a noon event on Nathan Phillips Square officially kicking
off this year's City campaign.

Other dignitaries who participated in the campaign launch were Frances Lankin,
President of the United Way of Greater Toronto; John Tory, Chair of the 2001
United Way campaign (Greater Toronto Area); Paula M. Dill, City Commissioner
and Patron for the City's 2001 campaign; and Paul Godfrey, President of the
Toronto Blue Jays.

Employee groups presented cheques totaling $118,000, consisting of a donation
from the Toronto Professional Fire Fighters Association and the proceeds of
departments' summer fund-raising events such as golf tournaments and boat

"I am honoured to be part of the campaign again this year," said Councillor
Pitfield. "The United Way is an important part of our community and I encourage
everyone to support the campaign. Based on last year's success, when we
surpassed our campaign target of $800,000, I believe the City can reach this
year's more ambitious goal of $900,000."

Paula Dill commented, "One of the keys to a successful campaign will be
increasing the proportion of employees who contribute. Our campaign team is
working hard to encourage everyone to pitch in and make a donation.

For example, in addition to today's event at City Hall, there will be campaign
kick-off events at each of the civic centres and Metro Hall this week."

The United Way of Greater Toronto is the primary source of funds for local
health and social service agencies, supporting more than 200 community
agencies. The City is one of the top 25 corporate donors supporting the annual
United Way campaign.

Media Contact
Access Toronto
Media contacts:
Cal Scotchmer, City of Toronto United Way office, 416-397-4017
Laurel Flieger, City of Toronto United Way office, 416-338-0070



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