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October 9, 2001
thINK before you throw out that empty inkjet cartridge
  
With the end of the Daily Bread Food Bank Thanksgiving Food Drive this coming
weekend, an innovative, year-round program was launched at City Hall to help
the food bank while reducing plastic waste.

The thINKFOOD program, a joint partnership between the Daily Bread Food Bank,
the Ontario Association of Food Banks, the City of Toronto, RadioShack and
Petro-Canada, is simple and participation is free and virtually effortless.
Schools, offices, newsrooms and the public will be encouraged to throw their
used inkjet cartridges into a drop-box rather than the garbage. Donated
cartridges will then be picked up and sent to the remanufacturing industry,
with the food bank being remunerated for every cartridge. As a result, food
banks are able to feed more people and plastic waste is diverted from the
landfill.

"This is a program that brings together our historic concerns: feeding hungry
people and helping the environment," said Sue Cox, Executive Director, Daily
Bread Food Bank and Chair of the OAFB.

"As a Toronto City Councillor, I feel that our Parks and Recreation Centres
should be the centre of our Communities," said Councillor Jack Layton. "We try
to make our programs accessible to everyone, including senior citizens and
children. I am pleased to be part of thINKFOOD, which will benefit members of
this and other Toronto communities."

"The thINKFOOD program is a win-win for the environment and the community,"
said Donna Hildebrant, Director, Petro-Canada Corporate Communications.
"Petro-Canada is pleased to be supporting this new program as we believe it has
tremendous growth potential."

"With the tradition of the battery collection program already established at
RadioShack, it was an easy decision to be involved with the thINKFOOD inkjet
collection that will keep harmful waste from landfill sites and help food
banks. We look forward to partnering in the growth of the project," said
Lyndsay Walters, Director of Advertising, RadioShack.

To sign up as a collection site, phone 1-888-271-3641 or visit www.think-food.com.
Public drop-off locations will also be set up at designated City of Toronto
Community Centres and Radio Shack locations across the GTA.


Media Contact
Access Toronto
416-338-0338

 

 

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