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April 25, 2001
54-40 Stops Traffic at Yonge and Eglinton
  
TORONTO, ONTARIO - Vancouver rockers 54-40 will headline a
sensational, free Saturday night street party at the corner of Yonge and
Eglinton as part of this year's Celebrate Toronto Street Festival presented by
Shoppers Drug Mart, scheduled for July 6, 7 and 8, 2001.

Noted as one of Canada's most resilient and consistent rock bands, 54-40 has
delivered their own funky blend of rock, pop, and soul for more than two
decades! The group's most recent album, Casual Viewin', is a self-professed
"feel-good groove record" featuring a refreshing collection of diverse tunes,
an easygoing warm style and smooth harmony vocals.

54-40's free outdoor performance on Saturday, July 7, 2001 at 8 p.m. promises
to be a highlight of the Celebrate Toronto Street Festival and the entire
summer music season in Toronto.

54-40 is just the first of many Celebrate Toronto Street Festival concert
announcements to follow. This fabulous free festival is one of the hottest
gatherings of musical talent in the country, with two days of non-stop urban,
roots, world, jazz, hip-hop, alternative, rock, pop and children¡¦s concerts on
10 outdoor stages. Plus, there's so much more ... breathtaking cirque and
thrill shows, world dance, Olympic sports, the glitz of the midway, awesome
sidewalk sales and great food! It's a fantastic kick-off to Toronto's
phenomenal line-up of summer festivals and special events.

And, it's all hosted on the longest street in the world! Toronto's world-famous
Yonge Street is a vibrant reflection of all there is to celebrate about
Toronto, resonating with the energy, distinct flavours and rich diversity of
this great City. For the 2001 festival, four of Toronto¡¦s busiest
intersections will be miraculously transformed into four fantastic festival
sites, each offering its own distinct mix of programming including:

  • Yonge & Lawrence, the family destination site, features an interactive
    pirate adventure show, make and take crafts, mini-train rides, a world dance
    stage, the larger than life antics of Al Simmons and Little Bear's live stage
    show. An evening concert features the classic music of the '70s with Abbamania
    and Super Freak.

  • Yonge & Eglinton features an electric mix of pop and rock, the bold
    sounds of big band, breathtaking thrill shows including Elastic Gymnastics and
    a giant midway. Concert highlights throughout the day include Martina Sorbara,
    The Immigrants and Supergarage, culminating in a blockbuster concert by 54-40!

  • Yonge & St. Clair offers a blend of roots, blues and Celtic tunes,
    daring cirque performances, percussion chaos and a rousing tribute to air and
    table hockey. Concert highlights include Celtic Tide, Jenny Whitely, Laura
    Hubert and Carson Downey.

  • Yonge & Bloor is a celebration of Toronto¡¦s multicultural soul with
    everything from reggae and hip-hop to salsa and merengue, an astounding
    mountain bike trick show and an enormous ski ramp! Concert highlights include
    Lenn Hammond, Maestro, Citizen Kane, Pocket Dwellers, Jane Bunnett,
    Dominicanada, Diego Marulanda and Jungle Bouti.

    It all starts on Friday, July 6 at 8:00 p.m. at the Yonge & Eglinton site where
    The Big Bid Bash officially opens this year's festival with a special salute to
    Toronto's 2008 Olympic Bid.

    The celebration continues throughout the weekend at all four festival sites,
    open 11 a.m. to 11 p.m. on Saturday, July 7 and 11 a.m. to 7 p.m. on Sunday,
    July 8. Admission to the festival is FREE! So, get your feet on Yonge Street
    for one of the greatest street festivals on the continent and Celebrate Toronto!

    For more information call the Special Events Hotline at 416-395-7350 or check
    out http://www.city.toronto.on.c a/special_events.


    Media Contact
    Access Toronto
    416-338-0338

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