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August 2, 2017
City of Toronto and melanoma foundations partner on pilot project to provide free sunscreen in select parks
  
The City of Toronto, the David Cornfield Melanoma Fund and the Douglas Wright Foundation have partnered on a public health pilot project to provide free sunscreen in select City parks.

Based on successful programs in U.S. parks, the Health Canada-approved sunscreen is available in dispensers, similar to hand sanitizer dispensers. Crews provided by the melanoma foundations will maintain and stock the dispensers through the trial. The two foundations are covering all costs, with the City providing locations and administrative support.

"The lakeside Martin Goodman Trail and our beautiful waterfront parks are a magnet for all Torontonians and visitors who want to enjoy the outdoors and Lake Ontario," said Councillor Mary-Margaret McMahon (Ward 32 Beaches-East York), Chair of the City's Parks and Environment Committee. "We encourage park and trail users to enjoy our common grounds safely, and that includes sun safety."

"Skin cancer is the most common cancer in Canada," said Danielle Paterson, Executive Director of the David Cornfield Melanoma Fund and a representative for the Douglas Wright Foundation. "Melanoma, the deadliest skin cancer, is one of the fastest rising cancers in Canada. Fortunately, skin cancer is largely preventable, by protecting your skin from the sun with shade, long clothing, hats, sunglasses and sunscreen.

"We are delighted to launch this partnership with the City to help prevent skin cancer by raising awareness and offering free sunscreen at popular parks," said Paterson.

"We encourage residents to enjoy the warmer weather and physical activity opportunities that the summer months bring, while keeping sun safety tips top of mind," said Dr. Eileen de Villa, Toronto's Medical Officer of Health. "Sunscreen is an important part of an overall sun safety routine for all skin types. This new initiative provides a great opportunity to remind residents of simple ways that they can incorporate sun safety in their outdoor activities this summer."

The pilot project will launch today with six dispensers in five parks. If successful, expansion of the project is planned. The pilot project's social media hashtag is #besunsafe. A project website, http://www.besunsafe.ca, provides more information about the pilot project, sun safety tips and a map. Dispensers are located in these parks, often close to the waterfront trail:
• Kew Gardens Park
• Sherbourne Common, south
• Harbour Square Park
• HTO Park, east
• Little Norway Park

The David Cornfield Melanoma Fund's mission is to save lives from melanoma. Created in 2007, DCMF takes action on melanoma through awareness, prevention and research. More information is available at http://www.dcmf.ca.

The Douglas Wright Foundation is devoted to fighting melanoma in Canada by increasing awareness, educating the public about early detection and preventative measures, and fostering partnerships between like-minded organizations. More information is available at http://www.douglaswrightfoundation.com.

Toronto is Canada's largest city, the fourth largest in North America, and home to a diverse population of about 2.8 million people. It is a global centre for business, finance, arts and culture and is consistently ranked one of the world's most livable cities. In 2017, Toronto will honour Canada's 150th birthday with "TO Canada with Love," a year-long program of celebrations, commemorations and exhibitions. For information on non-emergency City services and programs, Toronto residents, businesses and visitors can visit http://www.toronto.ca, call 311, 24 hours a day, 7 days a week, or follow us on Twitter at http://www.twitter.com/TorontoComms and on Instagram at http://www.instagram.com/cityofto.

Media Contact
Parks, Forestry and Recreation Media Line
416-560-8726
pfrmedialine@toronto.ca

Danielle Paterson
David Cornfield Melanoma Fund
416-938-9850
dpaterson@dcmf.ca

 

 

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