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April 10, 2006
Media Advisory - Toronto Fire Services and Boston Pizza launch fundraising campaign for TFS Risk Watch program
Risk Watch is a comprehensive injury prevention program for children in preschool through grade eight. It is currently delivered in more than 175 schools by the student’s teachers and supported by Toronto Fire Services Public Education and Operations staff. Risk Watch covers 8 injury prevention areas including motor vehicle safety, bike and pedestrian safety, poisoning prevention and fire safety.

Toronto Fire Services is actively seeking partners to help with the expansion of the Risk Watch program and Boston Pizza has taken a large step to help reduce childhood unintentional injuries. In Canada, injuries are the leading cause of death for children over one year of age. With a statistic like that, we have to take childhood injuries seriously. Residents are encouraged to come out to Boston Pizza and buy a helmet for safety.

Date: Tuesday, April 11
Time: 11:30 a.m.
Location: Boston Pizza, 180 Rimrock Rd., North York

There will be photo and interview opportunities with Boston Pizza Management and Toronto Fire Chief Bill Stewart.

“There is no doubt that we will meet our objective of improving the safety of children in Toronto,” said Fire Chief William Stewart. “The Risk Watch initiative is so very vital in reducing childhood injuries and deaths everywhere.”

Media contact:

Sean Pearce
Executive Officer
Toronto Fire Services



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