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October 19, 2006
Bell Globemedia becomes the national media partner and first corporate sponsor for Toronto 2015 Partnership
  
The following news release was issued yesterday at 6:30 p.m.

Bell Globemedia has become the National Media Partner and first official corporate sponsor for the Toronto 2015 World Expo bid, Expo Corporation COO Michel Frappier announced today. The announcement was made before a crowd of 300 business, government, community, arts, ethno-cultural and media leaders attending a reception at the MaRS Centre in Toronto to show their support for the bid.

“We are thrilled to bring Bell Globemedia on board as our first corporate sponsor,” Frappier said. “The support of the business and corporate communities will be integral to the success of this bid.”

Bell Globemedia will be the National Media Sponsor of the bid for the period up to the February 2008 announcement of the host city by the Bureau International des Expositions (BIE). As a part of the deal, Bell Globemedia will contribute $2.5 million in promotional support through CTV, Canada’s number one private broadcaster, The Globe and Mail, Canada’s leading national newspaper, and through its strong stable of specialty channels, web and broadband properties.

Paul Sparkes, Senior Vice President Corporate and Public Affairs, Bell Globemedia, said that: “Expo 2015 will be an unparalleled opportunity to showcase Canada on the world stage and to bring the world together here in this country and this city, and no sector plays a more vital role in bringing people together than the media. Bell Globemedia is pleased to support Toronto’s bid for Expo 2015.”

Frappier also announced that the theme of Toronto 2015 will be: Sharing Our Planet. The theme will focus on the reality that humans share the planet with thousands of species of plants and animals, and there is a need to address the challenges that emerge as our human footprint leaves larger and more permanent marks on the earth.

Toronto Mayor David Miller also spoke at the event. “Support for the bid has been overwhelmingly positive across the GTA," Miller said, pointing to a recent Decima Research poll that showed 83 per cent support for Toronto’s bid. "We know that Expo 2015 would be an incredible event for us to hold and that we would make it one of the best ever. Toronto is the most diverse city in the world and I know that we have what it takes to make Expo a success."

Under BIE regulations, the Government of Canada has until November 2nd to submit a formal letter of candidacy on Toronto’s behalf. The BIE will select the host site for the 2015 World Expo at its meeting in Paris in February 2008. Major (Registered) World Expos take place every five years. The next World Expo will take place in Shanghai in 2010. Canada’s last major Expo was the extremely successful Expo ‘67 in Montreal. A smaller (Recognized) but equally successful Expo was held in Vancouver in 1986.

About Toronto 2015 World Expo Corporation
The Toronto 2015 World Expo Corporation is a subsidiary of the Toronto Economic Development Corporation (TEDCO). TEDCO is designated as Toronto’s principal redevelopment entity. To keep up to date on the latest news about Toronto 2015 World Expo, subscribe to the ExpoUpdate newsletter at http://www.expo2015torontoconsults.ca.

About Bell Globemedia
Bell Globemedia (BGM) is Canada's premier multi-media company with ownership interests in CTV Inc. and The Globe and Mail. CTV operates 21 conventional television stations across Canada and has interests in 17 specialty channels. Other BGM investments include: a 15 percent interest in Maple Leaf Sports and Entertainment, which owns the Toronto Maple Leafs, Toronto Raptors and the Air Canada Centre; and a 50 per cent interest in Dome Productions, a North American leader in the provision of mobile high definition production facilities.

Media contact:
Rosalynd Rupert, Devon Group, 416-504-5151 ext. 302


 

 

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