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October 2, 2006
The City of Toronto and Toronto Life magazine announce the “face the arts” recipients for October
The City of Toronto and Toronto Life magazine, as part of Toronto’s Live With Culture campaign and Toronto Life’s 40th Anniversary celebrations, are pleased to announce fashion designers Julia Grieve and Peter Friesen as the “face the arts” recipients for October. Ms. Grieve and Mr. Friesen will be featured on the “face the arts” website at as well as in the October issue of Toronto Life magazine.

About Julia Grieve
After working in the international fashion industry for over a decade, Julia Grieve was ready to transcend the world of modeling and invest her energy and fashion sense into designing for her own retail store. Now celebrating its tenth year of business, Preloved is one of the hottest spots on Toronto’s Queen Street West. The company has made its mark with their second store on the trendy St. Laurent strip in Montreal, and have recently taken Vancouver by storm with their third location on Granville Street. Devotees of Preloved’s signature style are comprised of a global clientele, including models, actors, and musicians such as Shania Twain, Hillary Duff, Minnie Driver, Kate Hudson and Daria Werbowy.

About Peter Friesen
At the age of four, Peter Friesen moved from his birthplace of Paraguay to Steinbach, Manitoba. Growing up as the youngest child in a Mennonite family of nine, Mr. Friesen developed the values and sense of self worth that have steered him through season after season of growth. Seduced by urban culture, he moved to Toronto at age 20 and entered Ryerson University’s fashion design program. His co-op work placement was at a budding Preloved (already pioneering the concept of re-designed vintage). Now in his tenth year at Preloved, Mr. Friesen channels his design approach into three distinct lines: preloved, handcut by preloved, and bloved.

Each month, a different photographer is chosen to create the portraits of the recipients for the pages of Toronto Life. Chris Thomaidis photographed Julia Grieve and Peter Friesen for Toronto Life’s October issue. Mr. Thomaidis is a Toronto-based commercial photographer. Over the past 20 years, he has worked with clients as diverse as Calvin Klein and H.J.Heinz. A strong graphic sensibility and honest approach to his subject have come to define his photographic style.

About “face the arts”
The “face the arts” program is designed to acknowledge and provide wider exposure for 10 extraordinary Toronto-based cultural mavericks who, through artistic promise, achievement or vision, have enriched the cultural life of this city now and for future generations. From March until December 2006, a different individual from diverse artistic disciplines will be featured within the pages of Toronto Life and on

Funding for “face the arts” has been provided by the City of Toronto, the Ontario Cultural Attractions Fund and the Government of Canada through the Cultural Capital of Canada program. Toronto Life is a presenting sponsor of this program.

About Live With Culture
Live With Culture is a 16-month celebration of Toronto’s extraordinary arts and cultural communities, shining a spotlight on the vibrant and diverse activities happening in the city each and every day. From September 2005 until the end of 2006, Live With Culture showcases the vast scope of the city’s culture of creativity and inspires Torontonians to make culture part of their daily lives. How do you live with culture? Visit, the ultimate guide to Toronto’s culture scene.

Media contact:
Rita Davies, Toronto Culture, 416-397-5323



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