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September 12, 2006
AIDS Conference and Dragon Boat Championships boost Toronto’s economy by $31 million
  
The success of the recent world XVI International AIDS Conference and the 2006 International Dragon Boat Federation Club Crew World Championships together resulted in an estimated $45 million worth of new economic activity in the province, with $31 million of it generated in Toronto, according to reports prepared for the Economic Development and Parks Committee.

The preliminary economic impact statement indicates that the AIDS Conference was a success, creating an estimated $21 million in new economic activity in Ontario, with $15.5 million of it generated in the host city. The conference also generated more that $1 million in wages and salaries, and supported nearly 400 jobs. More than 26,000 attendees were at the conference, representing 186 countries, with the majority having travelled overseas. Survey statistics also show that more than 2,300 journalists from 92 countries attended, making Toronto international front-page news for nearly two straight weeks while promoting the city as a global leader on the AIDS epidemic issue.

Preliminary figures also show that the 2006 International Dragon Boat Federation Club Crew World Championships event was equally successful. An estimated $24.2 million of new economic activity was generated overall, with Toronto, once again, accounting for $15.5 million of the total amount. The Championships was the catalyst for building the new 600-metre Western Beaches Watercourse to be used for annual events, community programs, and sport training activities. The watercourse is also part of Council’s vision for a revitalized waterfront.

“The significant economic impact is evidence of the enormous success of these two events,” said Mayor David Miller. “On many levels these events provided Toronto with a unique opportunity and strengthened the City’s leadership role for hosting future events on an international stage.”

“In the last month we helped bring the world’s people and attention to Toronto for an experience that only a truly creative, diverse and inspiring place can deliver. These events are powerful business drivers for thousands of businesses across the Toronto region," said Bruce MacMillan, President and CEO of Tourism Toronto.

The economic impact results were derived from surveys taken during the 10-day-period in which the events were held (August 8 - 18). More than 1,190 delegates at the AIDS Conference and 1,079 participants and spectators at the Dragon Boat Championships took part in the survey.

Media contact:
John Tracogna, Director, Toronto International, 416-397-5401


 

 

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