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September 20, 2006
Media Advisory - Breastfeeding challenge: Calling all breastfeeding moms and babies
On September 30, mothers and babies at sites across Canada and the United States will compete to set the record for the most babies breastfeeding at one time. Breastfeeding mothers and babies are invited to participate and help Toronto win the challenge. Last year Toronto came in seventh in North America with 74 moms and 77 hungry babies.

Date: Saturday, September 30
Time: 10 a.m. to 11:30 a.m.
Location: North York Civic Centre, Council Chamber, 5100 Yonge St.

This event is organized by Toronto Public Health and the Chinese/Vietnamese Breastfeeding Network and is part of World Breastfeeding Week in Canada. The event includes guest speakers, refreshments and door prizes. Prior registration is not required.

Why the challenge? Despite high numbers of women who begin to breastfeed their babies and strong evidence that breast milk only for the first six months of life benefits both baby and mother, less than one in five Toronto women continue to provide only breast milk to their children until six months. Women need to be supported at both the policy and community levels to encourage them to breastfeed their children longer.

To find out more about the Toronto Breastfeeding Challenge, call Toronto Public Health at 416-338-7600 or visit our website at

Media contact:

Rishma Govani
Toronto Public Health



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