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October 23, 2006
Improving the bottom line through design
  
The City of Toronto’s Economic Development division has partnered with Canadian Manufacturers & Exporters and the Design Industry Advisory Committee to launch the Profit by Design business seminar series on design’s role in innovation.

The first seminar will feature international guest speakers and will be held on Monday, October 30 from 1:30 p.m. to 5 p.m. at the MaRS Collaboration Centre, 101 College St. Guest speakers are Harry Rich, Deputy Chief Executive of the UK Design Council, and Patrick Whitney, Director of the Institute of Design, Illinois Institute of Technology, Chicago.

Rich will provide case studies to demonstrate the impact of design investment on UK companies and manufacturers. Whitney will discuss how North American companies can shape their growth strategies to take advantage of emerging markets in China.

Design is recognized worldwide as a key tool for competing in the 21st century marketplace and helps create a highly developed environment for selling design innovation and commercialization. With over 25,000 designers, Toronto has the largest design workforce in Canada and the third largest in North America (after New York and Boston). Toronto is home to 28 per cent of all Canadian designers (compared to only 16 per cent of the total Canadian workforce).

Future seminars will be focused on the following topics: Branding for export success; designing for sustainability; and best practices in design management. The cost for each seminar is $350. Visit http://www.cme-mec.ca for more information, and to register online.

Through direct contact, interaction with businesses, business and sector associations, and the real estate community, the City of Toronto’s Economic Development staff inform clients about municipal issues, policies and programs that affect business operations.

Media contacts:
Laurie Belzak, Design Cluster Specialist, Economic Development, 416-392-1296
Arlene Gould, Strategic Director, Design Industry Advisory Committee, 416-481-4041
Carl Knipfel, Marketing Manager, Economic Development,
416-392-3293


 

 

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