City of Toronto
Visitor Survey – Toronto’s Historic Museums
This is a voluntary and anonymous survey.
The information collected will be used to support City of Toronto programming and to further enhance the visitor experience at our historic
museums.
1.
Which museum did you visit?
Colborne Lodge
Fort York National Historic Site
Gibson House
Historic Zion Schoolhouse
Mackenzie House
Montgomery’s Inn
Scarborough Historical Museum
Spadina Museum: Historic House & Gardens
Todmorden Mills Heritage Museum and Arts Centre
York Museum
2.
Where do you live?
a.
Within five kilometres of the site
Further away in the City of Toronto
Outside the City but within the GTA (Greater Toronto Area)
Outside the GTA in Ontario
Outside Ontario but in Canada
In the US
Elsewhere in the world
b.
If you answered that you live outside the GTA, please tell us where
(such as Princeton, New Jersey, USA or Liverpool, England):
3.
If you live in Canada, please provide first three digits of your postal code:
4.
How much time did you spend at our museum?
30 min to 1 hr
1 to 2 hr
2+ hr
5.
Did any of the following encourage you to visit the museum?
I saw a coupon for reduced admission
It was less expensive than other family trips
I saw an advertisement
I received an historic sites flyer
Other:
6.
What was your reason(s) for visiting our site?
Like history/culture
Specifically attended for a special event/activity
Educational/learning experience
Interested in activities for my children or grandchildren
Attended as part of a booked program or group
Social/recreational outing
7.
Do you feel your visit satisfied your reason(s) for attending?
Yes
No
8.
How would you rate the following aspects of your visit?
Friendly staff
3
2
1
0
Knowledge of the staff
3
2
1
0
Discussion/interaction on the tour
3
2
1
0
On-site information
3
2
1
0
Hands-on activities
3
2
1
0
Overall experience
3
2
1
0
9.
Please list ways we could have enhanced your visit:
10.
Please let us know the number one reason you would recommend our museum to friends/family:
11.
How did you hear about our historic museum?
Newspaper
From a friend
City of Toronto website
Radio
Have come before
Tourist kiosk
Other:
12.
Which websites do you visit for local event information?
Blogto.toronto
Globeandmail.com
Toronto.ca
Toronto.com
Torontolife.com
Torontostar.com
Other:
13.
Which Toronto newspaper(s) do you read regularly?
24hrs
Eye
Weekly
Globe and Mail
Metro
National Post
Now Magazine
Toronto Star
Toronto Sun
None of the above
14.
Which of the following radio stations do you regularly listen to?
CBC Radio
CBC Radio 2
CHFI 98.1
Classic FM 96.3
Chum FM 104.5
Mix FM 99.9
The Edge 102.1
None of the above
Other:
15.
If you live in southern Ontario, which of the following television stations do you regularly watch?
CBC
CTV
CityTV
Omni
Rogers
TVO
Other:
16.
Do you subscribe to any e-zines or e-newsletters? If so, please tell us your favourites:
17.
Please indicate your age within the following:
Under 18
18-34
35-49
50-64
65+
18.
Did you make a purchase at our museum? If so, how much did you spend in total?
Under $10
$10 – $20
$21+
19.
What was the most surprising or interesting thing you learned at our museum?
20.
Please feel free to provide any additional suggestions/comments you may have:
©
City of Toronto 1998-2013